Pet Expos India

Why India?

Facts & Figures

  • Around 7,00,000 pets are adopted annually.
  • Pets are common place & a style statement.
  • The domestic pet industry is over US $ 900 million.
  • Extensive and increasing usage of pet care products.
  • Pet population in India is estimated to be 14 million.
  • There is need to create brand loyalty among pet owners.
  • The Pet care market is growing at 15 - 20 percent annually.
  • India is a major importer/exporter of pet related products.
  • Over 900 SMEs across the country focus on pet care currently.
  • The disposable income of Indians has crossed US $ 2 billion.
  • Domestic pet care market is Rs 2000 crores and growing rapidly.
  • A recent survey estimated 4 million pet dogs in the 6 metros alone.
  • The rich and upper middle class population is of around 400 million.
  • Consumers' expenditure in India is US $ 410,386.6 million on food alone.
  • India is going through a like-never-before urbanization and liberalization.
  • There is heightened awareness about pets and branded pet care products.
  • Industry sources place the size of the Indian pet foods market at 6,000 tones.
  • A variety of start-up e-stores and portals have added to the spurt in the market.
  • There is a perceptible rise in pet shops, veterinary clinics and grooming parlors.
  • The sale of dog and cat food products in 2016 are estimated to be US $ 102.89 million.
  • SMEs who were exporting pet care products are now focusing on the domestic market.
  • The pet care services sector is booming, especially for boarding, relocation, training, etc.
  • Indian imports of pet foods is presently about 40 percent of the total consumption market.
  • A rise in pet salon culture is employing professional groomers and other services providers.
  • Commercial pet food is a preference due to hectic living pace and inconveniences of regular food.
  • One-stop pet shops provide a wide variety of products at heavily discounted prices with petting advice too.
  • The central government′s reduction of the import duties on pet food since 2007 has proved to be an incentive too.
  • GDP of India expected to be 4 times more in 2020 from what it was in 2007 – Goldman Sachs Global Investment Co.
  • MNCs are setting up production facilities, while many indigenous companies are diversifying into pet care products.
  • Premiumisation drives sale to meet specific needs such as calming, weight loss & supplements for therapeutic foods.
  • Pet owners are influenced by pet care MNC advertisements and the internet to now make their own purchases directly.
  • Commercial pet food companies emphasise ease of prepared food & its nutritional benefits and help grow the market.
  • Veterinary clinics & hundreds of pet shops are distribution channels, with many retail outlets, supermarkets & malls too.
  • Consumers are moving from premium to super-premium foods such as natural foods with grain-free, non-synthetic ingredients, human-grade meat/ingredients and similar products.
  • Associated industries such as landscaping, gardening, home aquariums, luxury pet care products and exclusive launches such as, pet wear, pet shampoos, brushes, etc. are also developing fast.
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